My Personal Finance Blog

A business has to find ways to increase its customer base if it to stand any chance of growing and profiting. That is why marketing is so important. A good marketing strategy will allow a business to sensitize potential clients about its products and services in a way that they will be prompted to make purchases. For the longest time, companies both large and small ignored mobile marketing in favor of offline marketing techniques e.g. using billboards and the like. It is only recently that they have realized the raw potential found in mobile marketing. One of the reasons is the immediate feedback obtained, which allows companies to change the product to suit customers’ tastes and preferences. The end result is higher profitability; the boon every business longs for.

Mobile marketing is spurred along by the ever improving technology.

This is making more people use computers and computerized systems and they become more intuitive. This has created a new and virtually untapped market in the mobile space. Companies are using mobile text messaging systems to get more clients and thus sales. It is very new technology and brimming with potential. The reason is that there is software that has made the complicated things like mass messaging so easy that the most inexperienced people can accomplish them. It is also very easy to send information to a much targeted audience. For instance, you can send promotional messages to people that use a certain type of cellphone and are from a given town. The targeting options allow a business to concentrate funds allocated to marketing efforts on converting customers. This allows for greater reach and thus sales.

Another factor that has caused the recent explosion in mobile marketing is ability to apply it in all manner of businesses. All businesses can find creative ways to increase their client base with mobile marketing. All that is needed is a method of sending the text messages and targeted information. The barrier of entry is very low meaning businesses with limited resources can create very successful mobile marketing campaigns.

A good example of a small business using mobile marketing to increase the number of repeat customers is a restaurant. They can ask customers to submit their cellphone numbers with the promise of not using those numbers for anything illegal. After getting the cellphone numbers, they can then inform clients about business hours, giveaways, discounts, changes in the menu and anything else that would interest a customer. This will cause more people to come back that restaurant to take advantage of some offers.

Businesses also use mobile marketing to get valuable consumer feedback. They create simple surveys asking clients to give feedback about a relevant product. Most mobile users do not ignore messages like this meaning that a business will get a lot of accurate information within a short time. They can then change the product around to suit the customers’ wishes. This will cause more people to spread the word about the services being offered by the business. The end result is an ever increasing client base and profit margin.

In a nutshell, a business should incorporate mobile marketing in its business promotion strategy. There are many opportunities for a business that gets in early on.

What does the future hold in store for the new Izigg opportunity? Time should shortly show. The cast of Izigg include unique product ideas and investors that know how to create marketing businesses in this niche, although they have never run an MLM company. In my new technologies for 2010 review, i reveal some of the hot trends and issues associated with a mobile marketing revolution.

Brian Underwood, Jason Borne, and Dr. Scott Elliott lead this cast with unproven ability to create niche marketing for a lasting period of time in MLM or any other business other than traditional type, due to the inability to stay with a solid company that has proved to be able to last in network marketing and direct sales, thereby slapping the term scam on their name, which is not a fair assumption of this opportunity. If you have heard or seen this opportunity you have seen the video preview from Brian Underwood and have see the undeniable potential of this mobile market.

In my review I will give a simple and honest evaluation of the potential of this company based on past experiences in this industry and training that I have received and implemented over the 2 years I have bee in the industry.

The “where the eyes are” message bodes well for the masses of small business in all locations. Small businesses should actually be ready for this advertising method in 2010 but the economy has slowed the process, I believe.

The marketing leaders of this team should not be what decides the effectiveness of this marketing opportunity. The guys working the MLM systems that work with the Izigg business model are in place for user friendliness, compensation payout structure, and tested product compatibility with other mobile systems.

The mobile business cards work to help brand the sales of the product and give the direct sales opportunist optimum functionality in the sales field and in team building with effective updates, team calls, and trainings.

Network marketing is a simple business model, and you have to go beyond the training that any team will give you for a well rounded education that works in your favor because knowledge of how the industry actually works to create REAL WEALTH has been determined by industry leaders in the niche of direct sales and network marketing and those practices, tools, and trainings, especially the mindset trainings work for all of such profitable type of companies, since the fact arises that even when you have a large downline in a failing company, you can take that downline on your list and switch companies very fast along with monetizing your current and growing list from other affiliate income sources. Give yourself the benefit of the doubt in network marketing and direct sales and keep in mind some important factors that lead to success in MLM.

The ability to advance yourself in personal development.
The ability to grow a list to market to.
The ability to monetize your list for profitability.

These secrets of the industry will work to create success in Izigg, whether that success is temporary or permanent in the market. Fresh and new opportunities always create a stir in the market and movement of network marketers from old company to new company. So if it is something you can either use for your business or want to actually profit from the potential of this, within your liking and interest of the product, the summer of 2010 is the time, IF YOU ARE READY.

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Mobile marketing is growing rapidly these days, but many people are not familiar with what it actually is? It’s important to know the fundamentals of what this new form of marketing is, and how types of mobile marketing.

Definition of mobile marketing
 
Mobile marketing is a new area in interactive marketing. In November 2009, the Mobile Marketing Association updated the definition of Mobile Marketing as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
 
Mobile marketing is the fastest ways of reaching potential customers, just through one click of a button. Through mobile marketing you can send your marketing message, such as brands, products, services, location, and promotion to millions of people at a time.
 
Types of mobile marketing
 
There are many types of mobile marketing and include SMS, MMS, Mobile Application, Bluetooth, Location-Based, QR Codes, and Banner Ads. Understanding each of the type, will help you make a decisions on how to spend your money in the mobile marketing. 
 
1. SMS (short message service): Also known as “texting”. SMS send to the potential customers through the mobile phone with a short code. Short codes are 5 or 6 digit numbers. The biggest advantage of SMS is its fastest reach and lowest cost of marketing. Every mobile phone can receive an SMS, means a large target audience for corporations.
 
2. MMS (multi-media message service): These messages contain multi-media objects such as images, video and audio. MMS can also be used to run advertisements, and offers more efficient way of marketing a product, however the cost of sending an MMS is more than that of an SMS.
 
3. Mobile Applications: This form of mobile marketing involves your ads inside of an application design to promote a product. The applications comprise of managed platforms, virtual machines, native applications and widgets.
 
4. Bluetooth: Short-range wireless technology, also known as proximity marketing. This type of marketing helps in customizing the type of advertisements a user will receive. It works like local TV advertising on a cable or network channels where a customer in a particular location will be served custom ads for that area.
 
5. Location-Based: Delivers multi-media directly to the user of mobile device dependent upon their location via GPS technology. Nowadays people are very interested in combining their offline lives with their mobile connectivity. Location based services offer great potential for any company that wished to play into this combination.
 
6. QR Codes: Quick-response barcodes. Allow mobile users to easily obtain information via the use of their mobile phone. You can download an app that allows you to read the codes from your smart phone; it can be an ad, an offer, a video, a website and so on.
 
7. Banner Ads: Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network. Companies can be selective on where they place their banners, reaching out easily to their target market.
 
These were some types of mobile marketing. By all means first decide which user group you are targeting. Mobile marketing has helped entrepreneurs to expand their business and network with people. If you are not adverting via mobile then you are losing out a huge potential customer.

It is understandable that you should cut back on or drastically reduce your conventional marketing (which includes print and television campaigns) budget these days, particularly because of the financial turmoil that is gripping the world. However, there is really no reason why you should not invest in other alternative advertising campaigns, including mobile marketing. Based on studies, the number of users of mobile phones is steadily on the rise. In fact, people now spend considerably more time using their mobile devices than their personal computers. Here are some of the benefits of advertising with mobile technology.

As mentioned earlier, mobile phones are widely used by majority of people not only in the United States but in other countries as well. With the sheer amount of hours spent sending and reading texts, calling friends and family, reading e-mails and even accessing the Internet, it is without a doubt that mobile marketing has become an important advertising tool these days.

Come to think of it, people usually bring their mobile phones, PDAs and blackberries wherever they are, even inside the comfort room, so you know that they would easily see and read your advertising message the moment you send it.

Compared to other advertising venues, mobile marketing is one of the cheapest. In fact, the cost of sending SMS Alerts or using short code solutions (including shared short code) is just a fraction of the cost compared to placing advertisements in magazines, newspapers and even in your local television or radio stations. What’s more, with mobile promotional strategies, you know that your target market receives the message you want them to know or receive.

In print and television media, however, you have to rely on the popularity of the show or the paper to make sure that somehow your target audience or client was able to receive your marketing pitches.

Lastly, mobile marketing is effective because mobile devices are easy to use. People usually do not want complications when it comes to participating in promos and contests. So the easier it is for them to send a message and reply to your promotional messages the better. Other premium SMS projects that you can undertake as part of your marketing campaign include SMS Contests, SMS Gateway, SMS Voting and many others. In order to make your mobile advertising strategies successful, however, it would be best to find the appropriate mobile advertising company that offers the services that you need.

With millions of people owning their own cellular phone, and with the simplest units capable of using many of the latest multi-media technologies, mobile marketing has become an important, if not integral, part of campaigns.

Some mobile marketing campaigns try to use the emergence of the cellular phone as a major Internet “portal” by developing tools and techniques to maximize this shift of Web denizens from the browser to one’s mobile handheld unit. Especially with the emergence of smartphones like the iPhone and its competitors, even mobile marketers can’t help but get caught up in the hype.

But before the smartphone, before Flash content and Internet via Wireless Access Protocol, before Bluetooth, and even before colored screens and digital sound, the modern cellular phone as we know it has one common feature: short message sending (SMS), or texting.

Mobile marketing, SMS style is perhaps one of the oldest means of promotion via the cellular phone.

At its most basic, you can type in a message worth 160 characters and send it to every single person in your phone’s address book. Today, software exists that allows one to make a message not limited by 160 characters (and most phones, even the simplest ones, can accept SMS past the 160-character limit), and easily send it to a large number of recipients.

Whether you do mobile marketing, SMS style, through a more manual technique or utilize the latest software to do so, the principles and the advantages remain the same.

Because the SMS feature is almost an afterthought among today’s cellular phones, you can be assured that even the simplest unit being sold by the most obscure phone company will be able to send and receive text messages. The sheer ubiquity of the SMS feature means that anyone with a cellular phone is, indeed, part of your target market. You can reach everyone, so long as they have a mobile phone.

Another advantage of mobile marketing SMS style is that it is relatively cheap, perhaps the cheapest among the many technologies available to cellular phone-based marketing today. At its most basic, you just need an SMS-capable phone and lots of patience and finger-stamina. Even the specialized software that greatly eases SMS-based marketing comes relatively cheap, and can be used by most anyone after a few sessions of training. On the other hand, you need a person familar with the programming language of applets to make full use of smartphones in your mobile campaign targeting such units.

Mobile marketing SMS style also takes advantage of an almost-instinctive reflex among cellular phone users. When one’s unit sounds off with that familiar tone that says someone has just texted you, your first reaction would be to pick up your phone and look at it.

The problem with most forms of advertising and marketing mediums is that viewers have the option not to look at or hear your message. The remote control and digital TV allows us to channel surf when its time to hear a word from the sponsors. Readers can just skip pages with ads on newspapers or throw away that expensively-made supplement insert. Radio listeners can turn the knob, and their digital cousins can just download podcasts and music, listening to these in their own, private players sans the advertising. Internet surfers can choose not to click on your banners, skip pop-up or intervening ads, or just configure their browsers to screen out your advertising entirely.

On the other hand, answering that SMS-received tone, though, by reaching out for the cellular phone and looking at the message is almost instinctive. The person can choose to delete your message or even disregard it totally but at least he or she has seen it. Which is more than you can say for a TV commercial or print ad.

Mobile marketing, SMS style might be using the oldest trick in the cellular phone to get your message across. But just as the top executives of the leading advertising agencies will tell you that the most effective advertising tool is still word-of-mouth, texting is still one of the most effective marketing and advertising tools available for the mobile marketer, even in a new world of applets and 3G features.